Ford introduces new Ecosport as its first global compact SUV in Brazil and later in Asian markets. Recently, Ford of Europe did the same designed for global market but announced it was his first Kuga compact sport utility vehicle. Both Ford Ecosport and Kuga offer passenger car-like comfort and SUV versatility that deliver superior fuel efficiency, class-leading safety and cutting edge technologies.
Ford of Europe announced that their “experts identified the varied and often conflicting tastes around the world to create an intercontinental call to the first compact SUV the company’s global.” This applies to both Ford models but Kuga is more comfort and technology inclined in most matured countries as opposed to Ecosport version which is a much simpler and cheaper SUV. So the EcoSport is intended for emerging and is unlikely in mature markets such as Europe, North Amercia and Asian countries where the Kuga will be sold.
The cheaper Ecosport is more welcomed in Brazil in view of the high taxes that slowdown in selling luxury SUVs. Kuga is badly hit as consumers are more likely in search of fuel efficient small SUV. However, in China Kuga is selling as good as Ecosport due to lower taxes. In fact Kuga attracted more attention than Ecosport and apparently selling more when the two compact SUVs were exposed, one beside the other, in the Hall of Beijing during the show.
To create an SUV cheaper and profitable to do in Brazil, Ford designed the EcoSport B on a platform, a compact hatchback with spare tire from the outside. This could save space with this approach but at the same time it also challenges most SUV manufacturers since most of them now no longer carry the spare tire from the outside.
As for the Kuga with more space than the Ecosport, comes with more technology. The features include Ecoboost engine which is more powerful and efficient. For Ecosport it has its minor benefit such as electric lock lid of the trunk, thrown into a hidden crevice of the right tail light. But for more advance technology designed for the Kuga, it has a system of automatic opening lid, triggered by the movement of the foot below the rear bumper. That shows the differences between development and underdevelopment.
However, the Kuga left panel of the interior looks like Ecosport, following the visual identity of the Ford world, known as kinetic design. Ford designed the EcoSport and Kuga as well as other models with the customers in mind in addition to fuel efficiency, world-class safety, powerful performance and practical versatility.
With different SUVs flooding the market each year with more advance technology what do you prefer for an SUV – luxury or affordable type?